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Content
Marketing
Head of Content
Trips Reddy leads content at SignalFire, where she crafts compelling narratives that inform and inspire startup founders, investors, and the broader business community. Focusing on the intersection of content strategy and venture capital, she spotlights emerging technologies, startup trends, company-building practices, and the winning strategies behind today’s most innovative startups.
Trips leverages the firm's AI platform, Beacon, and the expertise of SignalFire's investment and portfolio success teams to provide data and actionable insights for founders, bridging the knowledge gap between VCs and the startup ecosystem.
As a people-centered storyteller, Trips has been turning complex ideas into engaging content for more than 18 years. A former corporate attorney and journalist, she has helped brands like the Associated Press, IBM Watson, and Flexport connect with diverse audiences.
She lives in Oakland with her husband and seven-year-old daughter. A taco and coffee enthusiast, she's working on hoarding fewer books and keeping her houseplants alive.
