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Consumer

Backing the next generation of great consumer brands

The advent of billions of consumers online and fragmentation of traditional brands has led to the rise of the creator economy, fueling rapid adoption of generative AI tools and new models for social connection.

Adam Waselnuk

CTO

"SignalFire went above and beyond for us when we needed to hire our founding team. I've worked closely with some of the best talent acquisition people in the world and SignalFire still managed to blow my expectations out of the water. I honestly can't imagine how hard it would have been without them. When SignalFire says they will help you tactically they really mean it!"

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Recent posts

June 3, 2026

The 4 arguments for the death of software, ranked from worst to best

Is software dead? Are we in an AI bubble? SignalFire's CTO, Ilya Kirnos, ranks the 4 arguments driving the "SaaSpocalypse" and breaks down where true defensibility and enterprise tech moats live now.

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May 18, 2026

Insurance brokers earn $260B in commissions a year but still run on 1980s tech. Outmarket is the upgrade they’ve been waiting for

Discover how Outmarket, the leading vertical AI platform for Insurtech, is rewiring the industry. It automates complex commercial broker workflows, from policy checks to proposals, bridging the gap left by legacy software

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April 14, 2026

Why the future of Fintech belongs to industry-specific financial tools

Horizontal fintech tools weren't built for industries like construction, film production, or chemical distribution. SignalFire breaks down why the next wave of fintech belongs to vertical AI platforms that treat financial workflows as the product, and what that means for founders building in these markets.

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*Portfolio company founders listed above have not received any compensation for this feedback and may or may not have invested in a SignalFire fund. These founders may or may not serve as Affiliate Advisors, Retained Advisors, or consultants to provide their expertise on a formal or ad hoc basis. They are not employed by SignalFire and do not provide investment advisory services to clients on behalf of SignalFire. Please refer to our disclosures page for additional disclosures.