How AnyTeam’s AI-native sales OS is fixing B2B sales’ most expensive problem

Every founder knows that sales is the lifeblood of a business, yet B2B sales is undeniably broken. For decades, companies have invested billions in go-to-market (GTM) software, resulting in a plethora of dashboards, manager visibility tools, and reporting suites that promise efficiency, but most of them fail where it matters: helping account executives actually sell.

A snapshot of the modern sales engine:

• 70% of a representative’s day isn’t spent on selling; it’s consumed by call preparation, research, collateral creation, and follow-ups.
• The ramp-up time before a new representative is fully productive ranges from 7 to 11 months.
• A 30% annual turnover is an industry-wide talent drain.
• Public B2B companies spend 25% - 60% of their quarterly operating expenses just to keep sales teams operating.

Sales inefficiency isn’t just painful, it's the most expensive operational problem in B2B. And it’s only getting worse as buying cycles lengthen, GTM costs explode, and every boardroom demands more output with fewer heads.

That’s why we’re leading AnyTeam’s $10 million seed round alongside Crosslink Capital and 40+ seasoned angel investors from companies like Salesforce, Elastic, Snyk, and ClickHouse.

AnyTeam has built the world’s first AI-native operating system for sales reps, designed for the people who actually sell. It’s a category re-architecture of what it means to sell in the AI-native era.

The $400 billion productivity black hole

There are over 3.5 million B2B sales representatives worldwide. Each of them spends 4-5 hours a day on work that isn’t directly related to sales. That’s more than $400 billion a year of wasted productivity across the industry.

That inefficiency also leads to churn, burnout, and missed revenue targets. It’s the reason new reps flame out before they ever hit quota and why CFOs are slashing GTM budgets while still watching costs balloon.

Legacy GTM software failed to fix this issue because it was never designed for the reps. CRMs track, dashboards measure, and operations systems report, but none of them sit alongside the AE in real-time, cutting the grind out of their day.

That’s the opportunity AnyTeam is seizing to turn every rep into a full-stack AE equipped with AI capabilities.

Not AI clones but AI superpowers

There’s a lot of noise in sales tech about AI SDRs and rep-replacing avatars, but let’s be clear: customers don’t want to buy from a bot.

AnyTeam takes the opposite approach. Its AI-native desktop application is an AI sidekick for sales reps, always on, context-aware, and proactive. It operates on the user’s device, connecting calendar, email, CRM, Slack, and internal tools to create a single, intelligent Sales OS. Think of it as the ultimate personal assistant for the rep, reducing hours of busywork to minutes, and equipping AEs to walk into every meeting sharp, informed, and ready to win.

The AnyTeam Sales OS includes three indispensable pillars:

• Research Agent - Lightning-fast insights on every account and stakeholder, surfacing context before you even think to ask.
• Call Companion - Live, real-time intelligence during meetings, providing objection handling, guidance, and call lifecycle support.
• Sales Studio - Instant, data-connected collateral generation that eliminates the endless grind of building decks and follow-up assets.

Plus, AnyTeam runs AI at the edge. Instead of sending prompts through the cloud and waiting precious seconds, the OS operates locally on the rep’s desktop, where their work is actually done. In sales, every second counts, as latency can kill deals. AnyTeam delivers lightning-fast guidance at the speed of live conversation.

By integrating with calendars, email, CRM, Slack, and other workflows, AnyTeam reduces hours of preparation and administration to just minutes, while improving consistency, customer trust, and close rates. 

Battle-tested founders who’ve lived the pain

Category-defining companies don’t just need a massive problem and a sharp product; they need founders who’ve lived the pain and know how to fix it.

That’s why we’re backing Ajay Arora and Jeff “Yosh” Yoshimura:

• Ajay Arora, CEO: A three-time founder with multiple exits, including BluBracket’s sale to HashiCorp. A deep product and engineering leader with seven patents, he’s built for the enterprise before and knows what it takes to create systems AEs actually trust.
• Jeff “Yosh” Yoshimura (CGO): One of the most respected GTM leaders in enterprise software, Yosh helped scale Salesforce, Zuora, and Elastic to IPO, and later grew Snyk from $35M to $215M ARR in under three years, driving it to a $7.4 billion valuation.

These are seasoned operators who’ve experienced the sales inefficiency crisis firsthand at every stage—from seed startups to billion-dollar scale-ups.

Solutions for an AI-native OS era

We’re in the early innings of an AI-native era where new applications aren’t just features bolted onto SaaS, but fundamentally rearchitected around intelligent automation. Just as every computer has an operating system, we believe every professional will soon have an AI-native OS purpose-built for their role.

Sales is the perfect entry point. With 3.5 million B2B sales reps worldwide, the category is massive, the workflows are well-defined and repeatable, the inefficiencies are glaring, and the ROI on productivity gains is immediate.

AnyTeam’s edge-based desktop design also solves a key limitation we’ve seen with cloud-only AI apps: a lack of speed. When guidance needs to be real-time, like surfacing an answer during a customer objection, latency can kill deals. By running AI locally, AnyTeam can deliver lightning-fast responses that match the tempo of live conversations.

We’re all in on the next generation of workplace AI

At SignalFire, we back the best founders who use AI to solve the world's biggest problems. We are convinced that the future of work involves AI-native operating systems designed around the individual worker, not just the company's data layer.

We invested in AnyTeam because we believe it’s a category-defining company targeting the single most expensive inefficiency in B2B sales with a solution that feels inevitable once you see it in action.

As lead investors, we’re backing Ajay and Yosh not just with capital but with SignalFire’s full capabilities:

• Our Beacon AI platform to identify design partners and build hiring pipelines
• Talent and recruiting support to scale teams quickly and effectively
• Seasoned experts and in-house advisors across GTM, AI, engineering, and enterprise sales to supercharge product strategy and growth

This isn’t just a bet on AnyTeam, it’s a bet on the future of work where professionals don’t drown in admin but operate at their highest potential with AI at their side.

Learn more about AnyTeam and join the early access waitlist here.

If you’re a founder building in the AI-native application space, especially if you're tackling entrenched industry inefficiency with a fresh architectural approach, we want to talk to you. You can email me at wayne@signalfire.com.